Upwardly Mobile – Why Your Web Strategy Needs to Think Portable
Posted by Anne Thomas on July 31, 2009 at 11:53 amFiled under: Mobile Internet, Mobile Web Design, Mobile Web Development, Mobile Websites
For the last ten years I have heard someone, somewhere say ‘this is the year for mobile’. It’s become a standing joke in our industry. From SMS to WAP, it seems everything has been tried and failed. Well now it’s my turn and, at the risk of being laughed at, I am going to tell you ‘this is the year for mobile’! We’ve reached a point where 2009 may well herald the ‘perfect storm’ of opportunity for mobile web development.
It’s a crucial time for all kinds of organisations with a web presence to begin implementing ideas on reaching a wider audience by understanding new ways of working with the mobile web. Some key points to consider are:
- Consumer adoption of new digital devices and services
- Consumer perception of value and trust
- The role played by mobile in stitching digital communications together
- Addressable markets and lost opportunities
- Site usability and design practicality
For my thoughts on all this and more, please read the full paper embedded below.
To learn more about Wapple Mobile Internet and Mobile Web Development Tools, check out this presentation.
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August 11th, 2009 at 10:46 am
good write up …
a bit long for my liking … but still good …
August 12th, 2009 at 10:37 am
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